Samsung To Donate $3M To Charities Chosen By Ellen, Says It Was Included “Organically” In Her Oscar Selfie
Wednesday, 5 March 2014
South Korea-based electronics giant Samsung will be donating $3 million to the charities chosen by Ellen DeGeneres,
It happemed about to the deal with Ellen DeGeneres, a famous celebrity-packed selfie at the Oscars already.
Samsung was a sponsor at the Oscars, and apparently there was “an integration with ABC” (the network that broadcast the ceremony), but the company said it was DeGeneres who chose to “organically incorporate the device into the selfie moment that had everyone talking.”
Samsung also says that it’s happy enough about the results that it will be donating $1.5 million each (so $3 million total) to two charities chosen by DeGeneres by St. Jude Children’s Research Hospital and the Humane Society of the United States.
Lets check out the full statement:
"While we were a sponsor of the Oscars and had an integration with ABC, we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking. A great surprise for everyone, she captured something that nobody expected. In honor of this epic moment and of course, the incredible response of nearly 3 million re tweets, we wanted to make a donation to Ellen’s charities of choice: St Jude’s and the Humane Society. Samsung will donate 1.5 million dollars to each charity".
The TechCrunch report said that Samsung was named over 5,000 times throughout the show and that close to 30,000 unique conversations about the selfie taken by the popular host using the company's camera. However, that report also said that Ellen was apparently tweeting photos and posts backstage using an iPhone and not with the Galaxy Note that was used in the selfie that had Twitterverse raving for about 20 minutes.
